Company

Family watching their Roku tv together
About Roku®
Founded by Anthony Wood, Roku pioneered streaming to the TV. Our mission is to be the streaming platform that connects and benefits the entire TV ecosystem around the world. Today, Roku streaming devices are used by millions of consumers in North America, Latin America, and parts of Europe. We connect users to the streaming content they love, we enable content publishers to build and monetize large audiences, and we provide advertisers with sophisticated tools to reach and engage consumers. Roku is the No. 1 TV streaming platform in the U.S., Canada, and Mexico by hours streamed (Hypothesis Group, December 2022). 
Roku homescreen featuring Netflix, Roku Channel, Apple TV, and more
The Roku Operating System (OS)
The Roku operating system (OS) powers our streaming players and Roku TV models and is the foundation of our platform. The Roku OS is purpose-built for TV and is updated across our global installed base on an ongoing basis to deliver an exceptional user experience.

From the Roku home screen, our users can easily find and access a broad selection of free and paid movies and TV episodes, as well as live TV, news, sports, hit movies, popular shows, and more, that are available from the thousands of channels on our streaming platform. Additionally, Roku’s powerful universal search capabilities make it simple for our users to find the entertainment they are looking for.
The Roku Channel on a Roku TV
The Roku Channel
The Roku Channel is a top streaming channel owned and operated by Roku, providing consumers with free, ad-supported content. It contains a broad variety of content* that is both licensed and original and on-demand and linear. We have hundreds of linear channels across news, sports, music, and entertainment through an electronic programming guide, giving consumers the experience of legacy TV — for free. The Roku Channel also offers paid content through more than 50 premium subscriptions. The Roku Channel is available to consumers in the U.S., Canada, Mexico, and the UK.
Roku streaming players
Roku streaming players
Our streaming players enable consumers to easily and affordably turn any TV into an outstanding streaming experience. The Roku OS powers Roku players, Roku® Streaming Sticks®, and Roku® Streambars®. Roku streaming players provide an incredible TV experience and access to a variety of content and value.
Roku TV homescreen
Roku TV™
Roku TV models, manufactured by Roku and its OEM partners around the world, use Roku’s purpose-built OS and TV hardware reference designs. Roku-branded and co-branded TV models are available through direct sales at major retailers, along with licensing arrangements with TV brands and pay TV operators in North America, the United Kingdom, and Latin America.
Roku Audio
Roku Audio
Roku strives to deliver the best sound, always, with simple and intuitive products to enhance your home theater system. Want a full 5.1 surround experience? Just add two or four of our premium Roku wireless speakers and even a Roku Wireless Bass for a powerful low-end punch. Prefer to listen in private? You can pair your favorite set of Bluetooth headphones with Roku audio products. We even have “Auto-Speech Clarity” – a Roku exclusive – that enables speech clarity only when you need it.
Roku Smart Home
Roku Smart Home
Roku’s new suite of smart home products includes security cameras, video doorbells, lighting, plugs, and more to power the modern smart home. Integration with Roku TV’s powerful OS gives users the convenience and delight of seeing who is at their door with their Roku video doorbell when they’re streaming their favorite shows. Users can also view live streams from their Roku cameras, use a Roku voice remote to bring up video feeds, and more. Roku smart home products offer two-factor authentication, user data encryption, secure boot, and numerous other advanced security capabilities. The lineup is available exclusively in nearly 3,500 Walmart stores.
Roku Channel store.
The Roku channel store
The Roku channel store offers thousands of streaming channels from both global and local content providers. A dedicated Roku channel store is offered in each country where our devices are available. Roku makes it easy and affordable for consumers to enjoy free and paid content including live TV, news, sports, hit movies, popular vintage, and recent TV shows and music.