Roku • OEM Partners
Build a smarter TV with Roku
Family watching a Roku TV

Manufacturers around the world are choosing Roku as their smart TV OS.

Roku TV UI
An unparalleled user experience
Unlike our competitors, Roku is solely focused on delivering the best streaming experience for users, which directly benefits our TV partners. Automatic software updates ensure consistent quality over time while the simple interface and remote make Roku TVs stand out from the competition.
blurry row of tvs
Lower overhead. Higher profit.
With our partners focusing solely on the hardware while we worry about the OS, the cost of manufacturing each TV decreases. This enables partners to price TVs more competitively at retail, leading to higher sales.
family enjoying tv on a couch
People love their Roku TVs
There’s a reason 1 in 3 smart TVs sold in the US is a Roku TV—people love them! Because of their popularity, Roku TVs are easier to sell and have fewer returns. Features like automatic software updates and a growing channel selection keep the user’s TV feeling like-new.
two people shopping for a roku tv
We’ll help get the word out
Two is better than one, especially when it comes to marketing. With our full marketing and point-of-sale support, it’s easier than ever for TV manufacturers to get their products off the shelves and into homes.
Get in touch with our Business team!
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